Apple is reportedly moving forward with plans to bring advertisements to its Maps app as early as next year. The move marks another step in Apple’s growing effort to expand its advertising business across its ecosystem. According to Bloomberg, the new feature will allow restaurants, shops, and other businesses to pay for better visibility in Apple Maps searches. For example, when users look for nearby cafes or hotels, businesses that have paid for promotion could appear more prominently in the results.
This approach is expected to work much like the Search Ads in the App Store, where app developers can pay to have their apps displayed in sponsored slots based on users’ searches. The report further adds that the Maps version is expected to feature a better interface than what Google and other companies provide in their map services. Apple is also said to be using artificial intelligence to make sure that the ads users see are relevant and helpful.
Also read: OpenAI developing new AI tool to create music from text and audio prompts: Report
Despite the potential benefits for businesses, this move carries some risks for Apple. Some iPhone owners have already voiced frustration over what they see as increasing commercialisation within Apple’s ecosystem. If all goes according to plan, users could begin seeing the ads on Apple Maps as soon as next year.
Also read: ChatGPT’s Shared Projects feature now available for all: What is it and how it works
Meanwhile, the tech giant is also reportedly planning to launch three new iPhones in the upcoming years. The lineup likely includes a foldable iPhone, a bezel-free model, and a flip-style clamshell phone. It’s important to note that Apple hasn’t confirmed any of it yet.
Also read: OpenAI acquires AI startup Software Applications Incorporated founded by former Apple employees