Generative AI represents a burgeoning trend in 2024, but it’s worth noting that AI has quietly powered television technology for years, enhancing audio-video quality and content recommendations through algorithms that personalise viewing. But now that AI is mainstream, TV manufacturers are zealously embracing the trend by using more powerful processors to power complex on-device AI to enhance several aspects of cinema and gaming.
AI enhancement on TVs shouldn’t be equated to just punchy and vivid colours. The on-device AI technology on modern TVs can help improve the content experience in meaningful ways even for purists.
One of the most exciting uses of AI on TVs is with upscaling. If you are watching legacy content on a modern 4K or 8K TV, the way the low-resolution content is upscaled can make a world of difference. Instead of just interpolating missing pixels, AI technology can generate new pixels and enhance the content quality.
Another area where AI can help is with motion smoothing. While we prefer to keep artificial smoothing disabled as it induces an unnatural soap opera effect, it is still helpful for better clarity when watching certain content like sports. AI-enabled TVs are smart enough to detect motion on-screen and can dynamically enable and disable motion smoothing. Some AI TVs also analyse the content playing in real-time and create a depth map to make the experience more realistic.
AI can also help fine-tune the TV audio according to your room or can even understand your volume preferences and selectively amplify dialogue clarity when needed. In gaming, AI can recognize the game being played and adjust some key TV settings accordingly.
Some manufacturers market their AI TVs based on Smart AI assistants and smart home connectivity. While technically employing AI, these functionalities have become standard expectations for Smart TVs over the years.
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Let’s now talk about some of the best AI-enabled TVs that you can pick from. Apart from our primary recommendation, we have also mentioned other AI TVs from the brand that you can also choose from according to your budget and specific needs.
Samsung is one brand that is milking the AI trend to the fullest across all its devices. The 2024 range of TVs Neo QLED 8K, Neo QLED 4K and OLED TVs are loaded with AI features to the brim. These include AI Picture technology, AI Upscaling Pro, AI Motion Enhancer Pro, Depth Enhancer Pro and more. How many of these features your new Samsung TV supports will depend on the premium you are willing to shell out.
The Samsung Neo QLED 4K QN85D is one of the base Neo QLED options that offers mini LED technology and features like AI Upscaling, HDR Remastering, Active Voice Amplifier Pro and more that use AI to optimise content viewing experience in meaningful ways.
Other Samsung AI TVs to consider:
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Samsung S95D is one of the rare few QD-OLED TVs that you can buy in India. Its NQ4 AI Gen2 processor is powered by 20 AI neural networks that help efficiently power features like OLED HDR Pro can dynamically tone map every scene and 4K AI Upscaling to enhance low-resolution content. AI is also used to enhance aspects like Audio and gaming. The high-contrast OLED display is Pantone-validated for realistic colours and also has an anti-glare coating. And for gamers, this TV supports 4K @ 144Hz refresh rate along with HDMI 2.1 connectivity, VRR, AI Game Mode and more.
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LG has marketed AI processors on its TVs for a while now and lists AI features like AI Picture Pro, AI Sound Pro and AI Brightness control in a separate tab. While these features are not likely to appeal to purists, there is also LG’s refined AI-powered upscaling and motion smoothening that can be quite useful.
The LG C3 is a 120Hz OLED TV Powered by the α9 AI Processor 4K Gen6 and is now available at competitive prices. It supports popular HDR formats like Dolby Vision, HDR10, and HLG. The TV’s 40W 2.2 channel speaker system, coupled with Dolby Atmos, provides immersive audio. The software is WebOS 23 with several smart features.
Other LG AI TVs to consider:
Sony’s TVs with XR Processors feature cognitive intelligence, which Sony claims to go beyond conventional AI. The processor features a scene recognition system that detects and analyses data like skin tones and graphics and then optimises the picture for realism. Apart from optimising colour, contrast and clarity, this system factors how our eyes and brain perceive the world. This helps TV enhance the depth of the image and adjust parts of it differently as needed.
Sony Bravia A80L is a last-generation model that you can consider buying. This is an OLED TV which offers excellent contrast and an appealing HDR experience. The 60W 5.1Ch Acoustic Surface Audio+ delivers a powerful audio experience. The TV runs Google TV OS and includes a decent assortment of connectivity options.
Other Sony AI TVs to choose from:
TCL C825 is a competitively priced mini LED QLED TV that offers several exciting features. The AIPQ engine uses advanced algorithms to process content in real time. It can detect the viewing environment and upscale display and audio accordingly. AI AQ detects audio scenescape and upgrades audio according to content playing on the screen. There is also AI Super Resolution THAT optimizes text, edges, and overall contrast to make the content sharper and more pleasing.
The TV supports all popular HDR formats including Dolby Vision IQ, has a full array local dimming, 60W audio, HDMI 2.1 ports, and supports 120Hz VRR.
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Other TCL AI TVs