What is Puch AI: The WhatsApp Assistant Sponsoring Messi’s India Tour

If you’ve seen photos of Lionel Messi with Indian celebrities recently, you’ve likely seen the name Puch AI in the background. While it sounds like just another tech app, it is actually a specialized tool designed to bring artificial intelligence to every Indian smartphone through WhatsApp.

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What exactly is Puch AI?

Puch AI is an AI-powered personal assistant that lives inside your WhatsApp. Instead of downloading a heavy new app or navigating a complex website, you simply message a WhatsApp number to get things done.

It is built specifically for India, meaning it doesn’t just speak English – it understands Hindi, Marathi, Bengali, and 19 other Indian languages. It is designed to understand “Hinglish” and local accents, making it much easier to use than standard global AI tools.

What can it actually do?

Think of it as a “Swiss Army Knife” for your chat window. You can send it a text or a voice note, and it can:

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• Generate Images: Tell it to “make a photo of a tiger wearing a turban,” and it creates it instantly.
• Search the Web: Ask for the latest cricket scores or news without leaving WhatsApp.
• Transcribe & Summarize: Send it a long YouTube link or a voice note, and it will tell you the main points in seconds.
• Fun Filters: It became famous for “Shinchanify,” a feature that turns your photos into characters that look like they belong in the Shinchan anime.

The “Messi Connection” Explained

Puch AI shot to fame in late 2025 because of its massive partnership with Lionel Messi’s “GOAT India Tour.”

1. Diamond Sponsorship: As a top-tier sponsor of the tour, Puch AI’s logo was everywhere from the stadiums in Kolkata to the meet-and-greets in Delhi.
2. The Viral “Real vs. AI” Debate: When stars like Elvish Yadav posted photos with Messi, the internet went into a frenzy. Because Puch AI is known for its incredible image-generation skills, many fans thought the photos were “fake” or “AI-generated.”
3. The Proof: It was later confirmed that the photos were 100% real. Puch AI used its sponsorship power to bring Indian creators face-to-face with the football legend, blending the world of high-tech AI with real-life sports history.

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