Building a software product used to be the hard part. Today, with AI coding tools like Cursor, Codex and Claude Code, a solo founder can ship a working product in weeks. The hard part now is getting anyone to notice it.
That’s the problem Okara is going after with its AI CMO. It’s a $99/month service that runs a fleet of AI agents across every major growth channel, around the clock, so founders don’t have to hire a marketing team to do it.
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At its core, the AI CMO is an orchestration layer. You add your website, and it deploys a set of specialised agents that each handle a different slice of your distribution. The SEO agent audits your site daily and surfaces concrete fixes – not vague recommendations, but specific actions sent to your inbox every morning. It also tracks how your brand appears inside AI tools like ChatGPT, Claude, and Perplexity, assigning a GEO (Generative Engine Optimisation) score based on visibility, sentiment, and average position. As AI search grows, that kind of visibility is becoming as important as Google rankings.
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The Reddit and Hacker News agents monitor relevant threads and generate community-appropriate responses designed to drive traffic without feeling spammy. These have been two of the highest-trust platforms for reaching early adopters and technical buyers even in the pre-AI days, notoriously difficult to market on without coming across as inauthentic.
An AI writer agent handles content creation, while an X (Twitter) agent manages social presence. More agents, covering YouTube, LinkedIn, influencer outreach, and link building, are in the pipeline.
Okara frames this as a straightforward replacement for a full marketing function. A content writer, SEO agency, social media manager, and community manager would typically run anywhere from $50,000 to $168,000 a year in combined costs. The AI CMO does it for under $1,000 a year.
The pitch is aimed squarely at indie founders, small startups, and bootstrapped teams who have a working product but no marketing budget or bandwidth. It won’t replace a seasoned CMO for a scaling company, but for a team of two trying to get their first thousand users, it’s a compelling enough alternative to staying invisible. It’s live now. You add a website, and the agents get to work within minutes.
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