TomTom has launched a new range of GPS sport watches in India. The new watches – TomTom Runner and Multi-Sport GPS – deliver real-time information such as time, distance, heart rate, pace, speed and calories burnt to runners, cyclists and swimmers.
The TomTom Runner GPS Watch is priced at Rs. 12,999, the TomTom Multi-Sport GPS at Rs. 15,499. TomTom Runner Cardio GPS Watch and the TomTom Multi-Sport Cardio Watch are priced at Rs. 20,999 and Rs. 23499 respectively. The new devices are exclusively available on flipkart.com.
The TomTom Runner Cardio has a built-in heart rate monitor to help runners measure heart rate without the need for a separate, bulky and uncomfortable chest strap. It comes with a large display, full-screen graphical training tools and one-button control allowing users to access real-time information to help them achieve their goals.
Also read: Top Smartwatches to buy in India
Andrew Cooper, SVP Sales APAC, TomTom, said, “Our research shows that 95% of runners consider their GPS watch to be their perfect training partner. However, we see a gap between the number of runners and the penetration of GPS sport watches primarily due to lack of understanding on the benefits of running with a GPS watch. By launching fitness products with industry leading innovations, we expect this segment to grow at a rapid pace globally, and in India.”
“Running is an important part of the changing life-style of the young, upwardly mobile Indian” says Kavita Nath, Country Manager, TomTom India. “Our research suggests that access to real time information during a run is one of the easiest ways for a runner to improve their performance, making the GPS watch an essential part of any runner’s kit.”
Amitesh Jha – Sr Director: Retail, Flipkart said, “We are excited to announce the exclusive launch of TomTom’s first range of GPS watches in India. Targeted primarily at runners, cyclists, swimmers, this new range will be an extension of our fitness portfolio. Staying fit is one of top priorities today for the urban Indian youth and we have seen a recent surge in demand for fitness products. With the introduction of the TomTom GPS sport watches we are able to widen our portfolio of fitness products for our customers.”