LG Display has announced a major rebrand of its OLED panel technologies, formally dividing them into Tandem WOLED and Tandem OLED categories. The announcement, made ahead of CES 2026 in Las Vegas, is aimed at clarifying LG Display’s OLED roadmap across TVs, monitors and mid-sized devices, while underlining performance gains in brightness, efficiency and lifespan. For buyers, brands and partners, this move signals how LG Display plans to position its OLED panels against competing technologies such as QD-OLED and upcoming RGB OLED alternatives in 2026 and beyond.
Large-format OLED panels used in televisions and PC monitors will now carry the Tandem WOLED name. These panels, commonly known to consumers as WOLED, power OLED TVs and monitors from brands including LG Electronics, Panasonic, Philips, Sony, Samsung, Hisense, etc.
For the unversed, the ‘Tandem’ branding refers to the stacking up of one OLED layer on top of the other for combined light from both. And these are not regular OLED panels. These use LG’s WOLED panels, and that ‘W’ represents the use of a white light source that passes through an RGB (Red, Green and Blue) filter to create the respective primary colours of a pixel. Additionally, the WOLEDs also have a fourth white sub-pixel for increasing brightness.
As per LG Display, the Tandem WOLED technology should offer ‘increased durability and performance, long life, high brightness, and low power consumption’.
Its predecessor, as in the 2025’s most advanced TV panel, used Primary RGB Tandem OLED, and the earlier generations used OLED EX panel. The new Tandem WOLED branding is intended to offer a single, clearer identity as LG Display continues to position its panels against rival technologies such as QD-OLED from Samsung Display and emerging RGB OLED solutions from TCL.
Also Read: RGB to PHOLED to Tandem OLED: 8 Different Types of OLED Display Technologies You Should Know About
OLED panels designed for laptops, tablets, automotive displays and other mid-sized products will now be branded as Tandem OLED. These panels use a stacked dual RGB layer structure, which LG Display says enables higher brightness and better efficiency within thinner form factors.
Tandem OLED panels are supplied to a wide range of consumer electronics brands, including LG Electronics, Apple, Asus and Acer. So, the company’s own OLED monitor lineup will adopt this Tandem OLED transition.
Besides the rebranding, the successor to Primary RGB Tandem could gain higher brightness. The company has also teased a 39-inch ultrawide Tandem WOLED monitor panel with a 5120×2160 resolution, and a 27-inch high-PPI Tandem WOLED panel, likely a 4K UHD model.
For TV buyers, Tandem WOLED branding will likely become more visible in 2026 flagship OLED TVs. The rebrand does not change the underlying OLED fundamentals overnight, but it signals where LG Display is investing most for 2026. Real-world gains in brightness, efficiency and lifespan will become clearer once final CES demos and commercial TVs are announced
LG Display is expected to formally announce its 2026 OLED technologies and full panel lineup at CES 2026 in early January, where the rebrand and upcoming hardware will be showcased in detail.
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