Moto states India is its third largest market by value

Updated on 13-Jun-2017
HIGHLIGHTS

The Lenovo-owned iconic smartphone maker has always focused on interesting bits of technology, particularly with the new Moto Mods, and has now ranked India right behind USA and Brazil in terms of growth by value.

Moto has always been a revered brand in India in terms of smartphones, and a new report states that India is the third largest market for the Lenovo-owned company in terms of value. The company also ranks India as one of its fastest-growing markets, right behind Brazil.

In terms of market value, the United States of America leads the pack for Moto, followed by Brazil and India. Lenovo is pitching Moto as a premium brand, with technology like the MotoMods ecosystem adding to the innovation quotient. The company also claims that it is gradually regaining its market share in European markets, and going by the present data, the new Moto Z series, and lesser-priced premium offerings like the Moto M have helped the brand grow in terms of value.

Moto also recently held a developer conference to show the range of applications that it can extend, with MotoMods. The company is banking on features like these keep up with its increasing presence and brand value in India.

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