Micromax has launched a new Android smartphone targeted at the budget segment. Called Canvas Express, the new Micromax smartphone is exclusively available via Flipkart starting today. The dual-SIM smartphone is priced at Rs. 6999.
The Micromax Canvas Express has a 4.5-inch FWVGA display. It runs Android 4.4.2 KitKat and is powered by a 1.3GHz quad-core processor along with 1GB of RAM. It has a 5MP rear camera and 0.3MP front facing camera. The phone supports expandable storage up to 32GB.
Micromax has tied up with Aircel to offer free data worth 500MB per month for the first 6 months for Aircel users.
Also read: Micromax Canvas Tab P666 Android Tablet: First impressions and Micromax Canvas A1 Review
Speaking about the tie-up, Mr. Vineet Taneja, Chief Executive Officer, Micromax said, “At Micromax, we have always believed in opting for smart partnerships building on our innovative products and belief to make technology accessible to all. Our partnership with Flipkart to launch the Canvas Xpress exclusively reinforces our commitment to simplify the process for millions of users who prefer to shop online and get the device with just a few clicks. We look forward to a great consumer response through this platform.”
Commenting on this exclusive partnership, Mr. Michael Adnani VP – Retail & Head – Brand Alliances, Flipkart said, "Micromax is one of the most popular homegrown phone brands in India and we are happy to partner with them for the exclusive launch of the Micromax Canvas Xpress on our platform. A number of global brands have seen phenomenal success on Flipkart this year and we are confident of continuing this trend.”