Research firm Gartner has included mobile value-added services player Flytxt in its report that lists the ‘cool vendors’ in emerging markets.
In the report titled “Cool Vendors in Emerging Markets, 2013”, Gartner explains, “Cool vendors are vendors that have captured Gartner’s interest during the past year because they offer innovative or intriguing technologies or solutions. In this research, Gartner highlights vendors that have an impact specifically on emerging markets.”
Gartner clients can access the full report here: www.gartner.com/resId=2447615
Kerala-based firm, Flytxt, offers Big Data analytics powered revenue and customer experience management solutions for Cellular Service Providers (CSPs). The company says it has partnered with various mobile operators in Asia and Africa, and caters to over 400 million subscribers. It claims to have generated over $250 million as incremental revenue for operators so far.
“We have many strong use cases in the highly competitive prepaid markets demonstrating our value proposition of enabling high impact marketing campaigns for increasing ARPU, reducing churn and increasing customer loyalty.” He also added “These use cases would help us in gaining significant traction in other emerging and developed markets as well,” says Abhay Doshi, VP, Product and Marketing, Flytxt on the inclusion in the cool vendors list.
“We are pleased to be recognized by Gartner for our unique focus on generating more than 10% economic value from operator data by leveraging Big Data Analytics as well as for our proven and highly adopted revenue sharing model in emerging telecom markets”, adds Flytxt CEO, Dr. Vinod Vasudevan.