In a bid to reignite growth and cover lost market share globally, Apple is expected to launch four iPhones with a significant spec bump in 2020, a report has said. According to a note from J.P. Morgan Chase, a US-based multinational investment bank and financial services company, there will be several new selling points, which include OLED displays, high-speed modems, and virtual reality features.
“Our positive volume outlook for 2020 is driven by our current expectation for the launch of four iPhone models … and more significant spec upgrades. Our expectations include all three Sep-2020 iPhones (5.4-inch/6.1-inch/6.7-inch screen sizes) will adopt OLED displays and 5G baseband modems (with support for mmWave frequencies), and at least two of the three models adopting world facing 3D Sensing (Time of Flight) driving industry leading AR/VR capabilities which can be leveraged by custom built applications (including games),” CNBC quoted Samik Chatterjee, an analyst at J.P. Morgan, as saying.
Chatterjee also said that Apple would be going after “a much more ‘value’ category than it has been used to with its recent launches.” This suggests that the Cupertino-based company could launch a lower-cost iPhone in 2020 that’s the same size as the iPhone 8 but without a 5G modem or OLED display. Currently, Apple offers OLED displays on the iPhone XS and the iPhone XS Max, and LCD panels on affordable smartphones, like iPhone XR, iPhone 8 and iPhone 7.
As far as 2019 iPhones are concerned, Chatterjee said Apple is expected to release three new devices in September, and it is likely that they will not include 5G modems or a major redesign. Further, J.P. Morgan predicts that Apple will sell 195 million iPhones in 2020, up from an estimated 180 million in 2019.