Apple’s first foldable iPhone, expected to launch in 2026, is set to shake up the foldable smartphone market, according to a new report. IDC reports that the long-anticipated iPhone Fold will take more than 22 percent of foldable smartphone shipments and account for 34 percent of the market’s value in its debut year. The high impact is largely due to the iPhone Fold’s expected starting price of around $2,400.
Currently, the foldable smartphone market is mainly led by Samsung and Google. IDC believes Apple’s entry will change that, boosting interest in foldable devices and bringing the category closer to mainstream attention.
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“The launch of Apple’s first foldable iPhone will mark a turning point for the foldable segment,” said Francisco Jeronimo, vice president of client devices at IDC. “This move is likely to boost category awareness and drive consumer interest. Apple tends to be a catalyst for mainstream adoption of new categories. Although foldables will continue to be a niche segment from a volume perspective, it will become a relevant value driver for most vendors offering foldables, as average selling prices will be 3 times higher than a standard smartphone.”
IDC expects the overall foldable smartphone market to grow by 30 percent in 2026 with Apple’s entry in the category. Samsung is also expected to contribute to this growth with its Galaxy Z Trifold.
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Rumours suggest Apple will reveal its first foldable iPhone alongside the iPhone 18 Pro models in the fall of 2026. The device is expected to have a book-like design, folding horizontally to reveal a larger, iPad mini-sized screen. When folded, the iPhone Fold is said to measure around 5.5 inches, and when opened, it will likely expand to roughly 7.8 inches. Apple has reportedly focused on eliminating the crease in the display.
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