Analyst predicts higher than expected decline in iPhone sales this quarter

Updated on 09-Mar-2016
HIGHLIGHTS

Apple CEO Tim Cook had earlier said that the company expects a drop in sales, but not to the point where people would notice.

Apple reportedly expects a year-on-year decline in sales this quarter, for the first time in the history of iPhones. CEO Tim Cook, recently said, “We do think iPhone units will decline in the quarter. We don’t think that they will decline to the levels you’ll talk about.” Pacific Crest Securities analyst Andy Hargreaves, though, has cut his estimate of Apple’s earnings this quarter, expecting sales closer to the low end of Apple’s range.

That said, leaks and rumours of an upcoming smaller iPhone have been doing the rounds, which may have affected Apple’s current sales. The iPhone 5se, expected soon, is supposedly going to have a smaller 4 inch display and will run on the Apple A9 SoC. The device will of course be followed by the iPhone 7 later in the year, however, a concrete launch date for any of these is unavailable as of now.

According to reports, 60% of iPhone 6 owners haven’t upgraded to an iPhone 6S, which means Apple still stands a chance to make a killing with the iPhone 7. There have been rumours of big changes coming to the newest iPhone, giving it an AMOLED display and of course, faster processor and possibly even more RAM.

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