A Chinese automotive technology company has introduced a housing-based incentive designed to reward long-term loyalty and retain key talent. Zhejiang Guosheng Automotive Technology, a popular automotive component manufacturer, has announced plans to allocate residential apartments to a few employees over a three-year period, offering home ownership as a benefit instead of relying solely on bonuses, stock options, or flexible work arrangements.
The company plans to distribute 18 apartments, each valued at around Rs 1.3 crore to Rs 1.5 crore, to employees who have demonstrated long-standing commitment and technical expertise. The move comes as manufacturers across China face growing challenges in retaining skilled professionals, particularly in industrial regions where housing costs have risen sharply. Many employees in such hubs are migrant workers who relocate across provinces and often struggle with the high cost and uncertainty of long-term rentals.
Zhejiang Guosheng Automotive Technology has over 450 employees and reported an output of around $70 million in 2024. Even after the scale, the company has acknowledged that attracting and retaining experienced technical and managerial staff remains a critical challenge. The company executives say the housing initiative was developed after closely examining the financial pressures faced by employees who relocate for work and lack access to affordable property near their workplace.
Under the programme, five apartments have already been allocated this year, with additional homes planned for distribution over the next two years. All units are within five kilometres of the company’s industrial base, reducing commute times and simplifying daily operations. The apartments are 100 to 150 square metres in size, putting them in the premium segment of the local housing market.
The company has confirmed that the scheme is only available for roles that require a higher level of expertise and experience. Management believes the investment will pay off in the form of increased productivity, lower attrition, and greater operational stability, indicating a broader shift in how some employers are rethinking long-term talent retention.