Brother International India has expanded its India presence in the home and business printing segment with the launch of six new Ink Tank printers. The new range of printers aims at meeting the growing demand from home users, office professionals, and small businesses, where affordable, connected, and compact printing solutions have become essential.
The new models offer a relatively compact design with a strong emphasis on usability and connectivity. The users, all across the series, get auto duplex (double-sided) printing, mobile and wireless connectivity, clear LCD display panels, and spill-free refill technology that reduces ink wastage. Additionally, the company has also claimed that it has optimized the printers for a low cost per page, making them a viable option for high-volume usage in both offices and SMB environments.
As mentioned in their theme, the printers support high-quality colour output, ensuring sharp documents and vibrant prints for educational, professional, and creative needs. At the same time, the compact footprint makes these printers suitable for smaller desks and modern home setups, while the refill tanks are designed for quick and mess-free ink replacement.
While the company has not officially disclosed the pricing of each model, the new range is expected to fall in the affordable mid-range category to compete with existing ink tank offerings from HP, Epson, and Canon. Customers will be able to purchase the printers through Brother’s authorized channel partners, brand outlets, and major e-commerce platforms like Flipkart and Amazon.
Alok Nigam, Managing Director of Brother International India, said, “India is one of the most important markets for the Brother group, and this new range is designed to meet the modern printing needs across every segment. Whether it is supporting work from home, managing office documentation, or catering to high-volume business requirements, the lineup delivers the right mix of performance, efficiency, and value for Indian households, professionals, and businesses alike.”