Apple formally opened its first retail location on September 4 in the Koregaon Park area of Pune. The move comes just a few days after the iPhone maker opened a store in Bengaluru. With this, Apple currently operates four stores in the country, with plans to expand further.
The newly opened retail location will serve as a hub for customers to explore Apple’s entire product line, including the iPhone 16 series, iPad Air, Apple Pencil Pro, and M4-powered MacBook Air. Visitors can also take advantage of Apple’s signature services, such as personalised setup, device switching support, Apple Trade In, financing options, and a designated Apple Pickup zone for online purchases.
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Apple Koregaon Park employs 68 team members coming from 11 states across India, trained to provide guidance on shopping, technical support at the Genius Bar and tailored solutions for the businesses. Just like other Apple stores in the country, this store also operates on 100 percent renewable energy and maintains carbon neutrality.
Additionally, the store also offers a community space through ‘Today at Apple’, free, daily in-store sessions that range from iPhone photography workshops and iPad creativity tips to hands-on introductions to Mac and Apple Intelligence. The fans also sign up online to join the interactive sessions led by Apple Creatives.
Deirdre O’Brien, Apple’s senior vice president of Retail, said “In a city celebrated for its history and creativity, Apple Koregaon Park introduces an incredible new destination for customers to connect with all things Apple — whether they’re shopping for a new product, looking for support for one they already own and love, or seeking inspiration to bring their next big idea to life.”