Creators with 100K–1M+ followers on TikTok, YouTube or Instagram can earn between Rs 83,000 and Rs 2.5 lakh per month
To qualify, creators must post at least 15 Reels in 30 days, spread across 10 days
Guaranteed payouts last only three months, after which earnings depend on monetisation tools and engagement
Social media giant Meta has come up with an all-new initiative to attract content creators from rival platforms like TikTok and YouTube to Facebook by offering them guaranteed payments and increased visibility. The company introduced ‘the Creator Fast Track’ program, an initiative that targets creators with an established following on different platforms.
Meta stated that this program is made to lower the barrier for creators who may find it difficult to make an audience on Facebook from scratch. In addition to initial payments, creators will also get access to Facebook’s Content Monetization program, along with ongoing distribution support to boost their reach on the platform.
How to earn money from Facebook? Eligibility explained
Speaking of the eligibility, the creators need to post at least 15 reels within a 30-day period, spread across a minimum of 10 days. However, the content does not need to be exclusive to Facebook; it must be original, including AI-generated material made by the user.
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This aims to revive Facebook’s creator ecosystem. Even after having over three billion users globally, the platform has found it difficult to compete with TikTok and YouTube.
How much can you earn?
As per the program, if the creators have at least 100,000 followers on Instagram, TikTok or YouTube, they can earn up to $1,000 (around Rs 83,000) per month, while creators with over one million followers are eligible for up to $3,000 (around Rs 2.5 lakh) per month. The guaranteed payouts are limited to the first three months.
In the meantime, Meta has also announced new tools in its monetisation system. These new tools give creators better visibility into earnings, including metrics that show which views qualify for payouts and why some may not.
This move comes in line with CEO Mark Zuckerberg’s previously stated that the company wants to bring back what he described as the original spirit of Facebook, by focusing more on personal content and creator engagement.
