The new personalization feature aims to show you trending messages before other platforms.
Twitter is using machine learning to understand emojis and to grab funny content.
A new sharing feature is also added with native support for Snapchat and Instagram
Well, it looks like Twitter is trying to get into the meme game! Twitter’s product manager Isabella Turchetta, announced in a tweet saying that Twitter is including a new recommendations model that is powered by Machine Learning to understand what people think is funny. The model also studies emojis to understand how people react to tweets with emojis in them.
Isabella Turchetta continued by saying, “machine learning understands nuanced emotions by learning from Emojis to get a broader understanding of what people think is funny.”
The update is part of the topics feature for “funny tweets” and “viral tweets”, where Twitter can now figure out which tweets you find funny, based on your previous likes and retweets.
This update is an effort by Twitter to grab and retain users with new and trending content that they may like. Currently, this field is dominated by Instagram and Snapchat. Twitter has also introduced a new sharing feature that makes it easier for Snapchat and Instagram users to post tweets to other platforms.
You can follow the “funny tweets” topic on Twitter to get more personalized tweets of the same genre and even see it before you catch it trending on other platforms.
Twitter has been implementing quite new features and roundabouts given the elections in the US, you can check out our previous news story about Twitter alerting users when they like a flagged or labelled tweet here.
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