Amid the ongoing Grok controversy, the new data from market intelligence firm Similarweb states that the Meta Threads now have a more daily active user base on iOS and Android compared to X. As of January 7, 2026, Threads recorded roughly 141.5 million daily mobile users, compared to X’s 125 million.
This follows X’s recent scrutiny over the misuse of its AI chatbot Grok, which has been linked to the creation of non-consensual deepfakes. The backlash prompted an investigation in multiple regions, including California, the United Kingdom, the European Union, India and Brazil. While these developments have pushed some users to alternatives such as Bluesky, analysts believe Threads’ rise is rooted in a longer-term platform strategy.
Meta has relied heavily on its ecosystem advantage, promoting Threads on Facebook and Instagram while steadily expanding the feature set. Previously, the app introduced interest-based communities, improved content controls, direct messaging, longer posts, disappearing content, and even early attempts at in-app gaming. Threads has also been positioned as a creator-friendly platform, encouraging regular daily use rather than occasional participation.
These efforts appear to be giving results. Meta revealed in August 2025 that Threads had reached 400 million monthly active users, and by October, daily usage had increased to approximately 150 million.
It should be noted that X continues to have a significant advantage on the web. Similarweb estimates that X receives approximately 145 million daily web visits, whereas Threads’ web presence remains relatively small, with fewer than 10 million daily visits across its domains. In the United States, X still has more daily users than Threads, but the gap has narrowed significantly over the last year.