Are Elon Musk’s Twitter mistakes responsible for Threads success?

Updated on 10-Jul-2023
HIGHLIGHTS

Threads has gained 100 million users in just over two days.

Elon Musk removed the Legacy Verification from Twitter in April 2023.

Twitter was ranked 32nd in domain ranking and in just five months it has gone all the way down to 37th rank.

Twitter isn't as popular as it used to be. For real. The microblogging platform has come down to 37th rank in domain ranking according to Domain Name System rankings data from Cloudflare. Besides that, Meta has launched a new microblogging platform, Threads, which competes with Twitter and it has gained 100 million users in just over two days which directly hit Twitter where it hurts most.

Also read: Twitter Blue for $7.99 a month is live: How to sign up, availability and all the other details you need to know

So why are people leaving Twitter and joining Threads? Is it because of changes on Twitter? Let’s find out.

Changes in Twitter which divert users to Threads

Elon Musk removed the Legacy Verification from Twitter in April 2023 and switched to paid verifications, which didn’t get much love from users. Those who are worth the blue tick should also pay for it and those who don’t can get their accounts verified very easily now. This has directly attacked the authentication of Twitter.

On the other hand, Meta is also offering paid verifications on Instagram but it hasn’t removed the Legacy Verifications yet. Those who got the blue tick because of their content, still have blue tick without paying any dime.

Another bad move Elon made on Twitter is that he set a limit for the tweets to unpaid and paid accounts. If you are not paying Twitter for the verification then you can only read 600 tweets in a day. However, if a user is paying Twitter for the verification, then the limit of tweets in a day is 6000.

Also read: Instagram Threads download link goes live: Could this threaten Twitter?

At this rate, will Twitter's fall in popularity should squarely be blamed on Elon Musk? What do you think? Let us know in the comments below

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Mustafa Khan

Mustafa is new on the block and is a tech geek who is currently working with Digit as a News Writer. He tests the new gadgets that come on board and writes for the news desk. He has found his way with words and you can count on him when in need of tech advice. No judgement. He is based out of Delhi, he’s your person for good photos, good food recommendations, and to know about anything GenZ.

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