Founded in 2007, OneUpTrade was established with the objective of creating a credible and organised platform for reciprocal trade for the Indian corporate world. Today, it operates a nationwide B2B trading ecosystem where businesses can buy and sell – media, goods and services on Barter.
For brands operating in categories such as Electronics, Appliances, Consumer Durables, Gadgets and Accessories, reciprocal trade (barter) creates opportunities beyond conventional buying and selling.
Brands get access to potential buyers beyond their own dealer networks and online platforms, and their products are used mostly for corporate schemes, corporate gifting, consumer promotions, loyalty programmes, staff gifting, rewards and recognition programmes, office supplies, office and home renovations, etc. creating incremental sales through this unique B2B channel.
The effectiveness of reciprocal trade depends not only on the size and strength of the network, but also on having a healthy mix of clients (goods and services) within it.
OneUpTrade has built relationships with businesses across electronics, appliances, consumer durables, accessories, FMCG, apparel, luxury, retail, hospitality, real estate, health, wellness, media and entertainment. This diverse client base across categories, creates ample opportunities for businesses to trade – i.e. sell what they have and buy what they can use.
Over the years, this measured approach has helped OneUpTrade achieve a near 100% client retention record, reflecting the confidence businesses place in the model.
OneUpTrade further strengthened its ecosystem in 2025 with the launch of India’s first dedicated online barter redemption portal – www.oneupshop.in.
The platform allows registered clients to browse through and buy products, services and vouchers online, making their redemption simpler and more accessible.
With 200+ Brands, 10,000+ Products and aggregate inventory of more than Rs. 100 Crore available for redemption, OneUpTrade has created a substantial online redemption platform that compliments their B2B reciprocal trading ecosystem.
The brilliance of barter lies in its simplicity: businesses can use what they have to get what they need, and when organised at scale, the possibilities become unlimited. Every product can find a new customer and every business can find products and services that it can use.
That is what OneUpTrade has built—a structured B2B platform where trade transactions (buying and selling) can happen beyond conventional payment methods.
For businesses looking for additional sales opportunities and smarter ways to meet their purchasing and marketing requirements, barter is no longer simply an exchange, it is an important tool for the business.
“Barter has evolved far beyond the simple exchange of goods. When utilised effectively, it can reduce costs, preserve cash, enhance purchasing power, increase sales, improve inventory management and utilise spare capacity. Our aim at OneUpTrade is to make Reciprocal Trade or ‘Barter’ a widely used tool by companies to ‘Optimise’ their Business Performance.”
— Puneesh Mehra
Founder & Managing Director, OneUpTrade