New OLED series include S95H, S90H, S85H with glare-free panels and up to 165Hz refresh rate.
The 2026 Neo QLED models include QN70H and QN80H.
Vision AI Companion and 7-years of OS updates are highlights across the Samsung 2026 TV lineup.
Samsung has announced its complete 2026 TV portfolio, covering OLED, Neo QLED 4K, Mini LED and The Frame series in the US. Many of these models will gradually make their way to other markets, including India. With the new models, the brand is doubling down on AI features through the Vision AI Companion platform. So, you can expect the new TVs to have AI-enhanced audiovisual and content discovery. The range is aimed at premium and midrange buyers. And here are their global pricing details:
Samsung 2026 TVs: Price and availability (US)
The 2026 lineup is rolling out in the US via Samsung.com and retail stores. Here are the prices:
OLED TVs
S95H: $2,499 to $6,499 (around Rs 2.32 lakh to Rs 6 lakh)
S90H: $1,399 onwards (around Rs 1.30 lakh)
S85H: $1,199 onwards (around Rs 1.1 lakh)
Neo QLED 4K TVs
QN80H: $1,299 to $5,499 (around Rs 1.20 lakh to Rs 5.09 lakh)
QN70H: $599 to $2,299 (around Rs 55,000 to Rs 2.12 lakh)
Mini LED TVs
M70H: starts at $349 (around Rs 32,000)
M80H: up to $1,799 (around Rs 1.66 lakh)
M90H: The 100-inch model is said to be coming later
The Frame lineup
The Frame Pro: $1,999 to $3,999 (around Rs 1.85 lakh to Rs 3.7 lakh)
The Frame: Its pricing is yet to be announced
We shall update you as soon as we have India launch details.
OLED remains at the top of Samsung’s flagship offering. This year, the OLED TVs also get Art Store, which positions itself as a design-oriented TV, too. Other key highlights are enhanced AI processing and glare reduction.
OLED TVs (S95H, S90H, S85H)
They run on NQ4 AI Gen3 processor (Gen2 on S85H)
These sports OLED HDR Pro / HDR+ picture technology, which is said to offer bright highlights and vibrant details. On top, there is an improved glare-free coating on models like S95H and S90H. These matter if your TV is placed in a bright room.
Gamers would like to know that these support up to 165Hz refresh rate, HDMI 2.1 gaming support, Nvidia G-sync, and FreeSync Premium Pro for a smoother visual experience.
The audio experience gets complemented by surround sound formats like Dolby Atmos with Object Tracking Sound+.
Neo QLED 4K (QN80H, QN70H)
Neo QLED continues as Samsung’s top-end LCD TVs, and they are tuned for high brightness and colour accuracy. You also get Vision AI Companion on the 2026 Neo QLEDs.
Samsung claims 100% colour volume and improved local dimming
There is AI upscaling (SD/HD to 4K), SDR-to-HDR enhancement, and Motion Xcelerator up to 144Hz
For sound, you get Dolby Atmos with Object Tracking Sound Lite.
Mini LED TVs (M90H, M80H, M70H)
Samsung Mini LED TVs offer premium-like features at more accessible pricing.
Select Mini LED models are powered by the NQ4 AI Gen2 processor
They feature Colour Booster Pro, HDR support, up to 144Hz refresh rate, and DLG 240Hz (for PC gaming).
The Frame Pro and The Frame (2026)
The Frame 2026 has QLED, and Frame Pro has Neo QLED 4K display. They boast a Slim Fit wall mount for flush installation. Even the panek has a glare-free display for better art viewing.
The Pro model has connectivity handled through Wireless One Connect Box, which can be placed within a radius of up to 30 ft.
They also come with Motion Xcelerator 144Hz, DLG 240Hz (PC), customisable bezels, and around 5000+ artworks through Samsung Art Store.
The improved glare handling and installation features could make it more practical and aesthetic for your indoor ambience.
AI features also get more active this year, with conversational AI via Bixby, Microsoft Copilot and Perplexity, along with content discovery, contextual suggestions, and dynamic picture and sound tuning. Samsung is highlighting up to 7 years of upgrades in this new unified One UI Tizen OS.
Keep reading Digit.in to stay updated on Samsung TV launch and pricing for the Indian market.
G.S. Vasan is the chief copy editor at Digit, where he leads coverage of TVs and audio. His work spans reviews, news, features, and maintaining key content pages. Before joining Digit, he worked with publications like Smartprix and 91mobiles, bringing over six years of experience in tech journalism. His articles reflect both his expertise and passion for technology.