Chinese manufacturer ZTE has set its sights on the Indian smartphone and tablet market as it teams with Pune-based Calyx Telecoms, which will be marketing ZTE smartphone s and tablets in the country. ZTE plans to launch new smartphones within the price range of Rs. 5,799 and Rs. 14,999 by October this year. The company hasn’t yet decided on the pricing of its tablets.
As per the agreement, Calyx Telecoms will be taking care of distribution, sales and marketing ZTE smartphones and tablets in the country. ZTE India’s chief executive Xu Dejun believes the partnership with the Pune-based firm will help the company “strengthen its position” in a local handset market, currently dominated by the likes of Samsung, Nokia, Sony, Apple and BlackBerry.
“Backed by Calyx’s strong distribution channels, we expect to strengthen our position in India, which is a key growth propeller for us, contributing up to 10% of overall revenues,” said Dejun.
ZTE says the first lot of smartphones and tablets shipped in India will be made in China but plans to manufacture them locally in the near future. “We look forward to manufacturing the smartphones and tablets at our Gurgaon factory in future,” said Dejun.
Calyx Telecoms executive director Gaurav Somani said the company is “broadening its distribution network” to market ZTE’s product portfolio initially in Maharashtra, Goa, Gujarat, Madhya Pradesh and Chhattisgarh. “We are targeting 60 cities and towns through over 7,000 touch points.”
Source: Economic Times
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