Samsung Electronics Co is likely to lose ground in the smartphone segment in 2018 due to the rise of Chinese smartphone manufacturers, an industry tracker said on Thursday. Strategy Analytics said the company is expected to post a market share of 19.2 per cent in the global smartphone industry in 2018 by shipping 315 million units, down from 20.5 per cent estimated for this year, Yonhap News Agency reported.
The weaker outlook comes as rival Apple Inc is expected to expand its presence in the high-end segment, while Chinese companies are quickly making inroads to the industry with budget devices, experts said.
"While the iOS-powered smartphones do not have competitors, Samsung will face tougher challenges in the Android segment," said Park Nam-gyoo, a professor of business at Seoul National University. It will mark the first time that Samsung will post a decline in smartphone shipments on-year, excluding 2016, when the company suspended the production of Galaxy Note 7 over safety issues.
Samsung Electronics did not comment on the outlook.
Apple, on the other hand, is expected to take up 14.3 per cent of the market in 2018 by shipping 234 million units, up from 14 per cent posted this year. China-based Huawei Technologies Co and OPPO Electronics Corp are also set to expand their shares to account for 10 per cent and 7.8 per cent, respectively, next year, the data also showed.
Industry watchers said Samsung Electronics must prepare to cope with the rise of Chinese smartphone makers, as they are also starting to set their eyes on the premium segment as well.