India’s smartphone market has seen a five-year high in the third quarter of 2025 (3Q25), shipping 48 million units, a 4.3% year-on-year (YoY) increase, according to the latest report from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker. The growth was fueled by strong demand for premium smartphones during the festive season, backed by heavy discounts, exchange programs and flexible payment options. However, entry-level Android devices continued to face weak demand as consumers increasingly shifted toward higher-end models.
Apple has recorded its best-ever quarter in India with over 5 million iPhone shipments and captured the fourth position in the overall market for the first time. The company posted an impressive 25.6% YoY growth, led by strong sales of both new and existing models. The iPhone 16 was the most shipped device of the quarter, while the iPhone 17 series and iPhone Air accounted for 16% of Apple’s Q3 shipments.
Vivo maintained its lead in the Indian smartphone market for the seventh consecutive quarter, followed by Oppo and Samsung. Oppo climbed to the second position, supported by aggressive offline initiatives, while Motorola posted the highest growth among major brands at 52.4% YoY.
As premium and mid-range models dominated sales, average selling prices (ASPs) increased dramatically to USD 294, a 13.7% YoY rise. According to IDC, the super-premium category (above USD 800) increased by 52.9% YoY, while the premium segment (USD 600–800) expanded by 43.3%. Driven by flagship models including the iPhone 16, iPhone 16 Pro, Galaxy S24 Ultra, and Galaxy Z Fold7, Apple dominated the high-end market with a 66% share, followed by Samsung at 31%.
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On the other hand, Qualcomm-powered smartphones have witnessed a 17.9% YoY increase in shipments, capturing 29.2% market share, while MediaTek’s share dropped to 46% due to a nearly 10% decline in shipments.
Offline retail channels continue to outperform online sales, growing 21.8% YoY to command 56.4% of the market, aided by festive schemes, higher trade partner incentives, and targeted price adjustments.
