Apple has already confirmed the dates of its next big hardware launch that will take place in the second week of September, under the banner of the Awe Dropping event. The launch event is expected to showcase the iPhone 17 series including the iPhone 17, iPhone 17 Air, iPhone 17 Pro and the much anticipated iPhone 17 Pro Max. Along with the next gen iPhones, the fans can also expect Watch 11 series, Ultra 3, AirPods Pro 3 and much more.
As per Bloomberg’s Mark Gurman, Apple is expected to shift its design philosophy, particularly when it comes to colour. The tech giant is known to introduce subtle colours and is now preparing to introduce daring shades. He also mentioned that Apple has already teased it with the new banner and invites. Here’s how.
Mark Gurman pointed out that iPhone 17 Pro models will debut in a striking orange finish. Breaking down the event banner, Gurman pointed out that Apple’s event artwork, featuring an orange-hued Apple logo, is a deliberate nod to this new option. Similarly, the blue accent in the artwork is believed to hint at the iPhone 17 Air’s fresh Sky Blue-like shade, reminiscent of the color introduced on the latest M4 MacBook Air.
With this, Apple seems to be breaking away from its traditionally conservative palette, offering consumers a bolder aesthetic choice. While the new colour options will attract fans, the star of the show will be the lighter, thinner iPhone 17 Air. Gurman also noted that the “Awe Dropping” tagline itself seems crafted to emphasize the slimness and lightness of the Air model, making it the potential headline device of the event.
While these are still the speculations, it opens up an interesting dynamic- Not the Pros but the iPhone 17 Air will be highlight of this year’s September event. However, it is still too early to speculate and we will have to wait for the Awe Dropping event for more detailed information.