After Codex, OpenAI seems to be entering the smartphone market in the next few years. The latest leaks suggest that the device will be built around AI-first experiences. And as per the industry sources, the company is said to be working with the chipmakers MediaTek and Qualcomm to develop custom processors, while Luxshare is expected to act as a key design and manufacturing partner. The rumours also suggest that the mass production can begin around 2028.
The proposed device is said to centre on an AI agent approach where the focus will shift from using multiple apps to completing tasks via a unified intelligent system. The users will be able to rely on AI to manage workflows instead of navigating for different services. These AI agents will reportedly respond in real time and anticipate actions based on context.
As per the sources, OpenAI sees tight integration between hardware and software as an essential way to deliver such an experience. Just by controlling both the layers, the company may enable continuous understanding of user behaviour, with on-device AI handling lightweight tasks while more demanding processes are managed via the cloud.
So far, smartphones have been among the most widely used computing platforms globally and OpenAI appears to view them as the ideal gateway for deploying large-scale AI services. The company’s strengths in AI models, combined with its established consumer presence, can help it make a new ecosystem which blends hardware, software and subscription-based services.
Industry estimates suggest that final specifications and supplier decisions could be finalised by late 2026 or early 2027. If the device targets the premium smartphone segment, it could enter a market that ships hundreds of millions of units each year, potentially creating new demand for advanced AI-focused chipsets.
This is not the first time we have heard about the transition to AI agents. Previously, Nothing stated that the future of smartphones would shift from apps to AI, and you might not have to do all of your work manually.