If you have been eyeing an Apple device but have been waiting for the best time to buy, that window has officially opened. Despite the ongoing global chip crisis and rising prices for phones and other gadgets, Vijay Sales has kicked off its Apple Days sale between 11 and 16 April, 2026. While the deals are available online, it is actually a very good time to head to a physical store because that is where you can get the highest exchange bonuses of up to Rs 10,000 and specific in-store bank offers.
Also read: iPhone 17 Pro Max review: Brilliance at a price
Vijay Sales is offering these deals and discounts on a range of Apple products, including iPhones, Macs, iPads and AirPods. Here’s everything you need to know.
The new iPhone 17 series is the main draw here. You can get the base iPhone 17 (256 GB) at stores for an effective price of Rs 75,790, which includes a Rs 3,000 instant bank discount. If you want the top-tier models, the iPhone 17 Pro Max starts at Rs 1,38,390 and the iPhone 17 Pro at Rs 1,24,190, both inclusive of Rs 4,000 bank discounts. The ultra-thin iPhone Air is priced at Rs 90,990, while the entry-level iPhone 17E is available for Rs 57,490 at stores.
If you are looking to save more by going a generation back, the iPhone 16 starts at Rs 64,490 and the iPhone 16 Plus at Rs 71,490 after in-store bank discounts. The iPhone 16E is down to Rs 53,690, and the iPhone 15 remains a solid value pick at Rs 54,900. Most of these phones also qualify for an exchange bonus of up to Rs 10,000.
For those looking for a new laptop, the 13-inch MacBook Neo is currently starting at Rs 60,290, which includes a flat Rs 4,000 bank discount. If you need the latest silicon, the MacBook Air with the M5 chip is priced at Rs 103,290 for the 13-inch model and Rs 126,290 for the 15-inch version, both including a Rs 7,000 bank discount. The heavy-duty MacBook Pro series with the M5 chip starts at Rs 175,390. Just like the iPhones, these MacBooks carry an exchange bonus of up to Rs 10,000 when purchased at physical retail outlets.
The tablet lineup has seen some decent cuts too. The iPad 11th Gen (A16) is now available starting at Rs 30,490. Moving up the ladder, the iPad Air with the M4 chip starts at Rs 58,590 for the 11-inch and Rs 77,590 for the 13-inch model. If you are after the M5-powered iPad Pro, the 11-inch model is going for Rs 91,890, while the 13-inch version starts at Rs 120,390. These prices already factor in an instant bank discount of up to Rs 3,000.
Lastly, for audio, the AirPods 4 are priced at Rs 10,990, while the version with ANC is available for Rs 15,190. The premium AirPods Pro (3rd Gen) can be picked up for Rs 21,990. These audio deals include bank discounts of up to Rs 2,000. If you are looking for something even more affordable, the Beats audio range starts from Rs 4,900 during the sale period.
Also read: iPhone 17 Review: The most sensible iPhone in 2025!
Beyond the hardware, I should mention that Apple Care+ and Protect+ plans are currently 20 per cent off, and you can earn 0.75 per cent back as MyVS Reward Points on your purchase. If you are waiting for the Apple Watch Series 11 or SE (3rd Gen), Vijay Sales is expected to reveal special pricing for those on 15 April.