Let’s take a moment and be absolutely candid. Even though the world has adapted AI quickly, there is one community that passionately rejects it – gaming. AI and gaming have not really seen eye to eye and probably never will. Gamers, time and again, spot the use of AI in games and call the makers out on social media platforms like Reddit. But guess what? Gaming companies don’t really seem to be taking note. According to a report in IGN, CD Projekt Red co-CEO Michael Nowakowski has just said that games generated completely through AI might be on their way. And if that really happens, it will be interesting to see how the gaming community responds. Read on to know what’s happening.
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According to IGN, Nowakowski, while talking to Edge’s Knowledge newsletter, pointed out that more and more companies are now relying on generative AI. He then added that based on what he has seen, games created primarily using AI are on the way.
To explain his point, he recalled a conversation with the founder of an AI-focused game studio. According to Nowakowski, the founder claimed that the studio could create around 40 prototypes within a week, narrow them down to five promising games within two weeks, and launch one of them just a week later.
While recalling this conversation, Nowakowski also expressed scepticism about whether such an approach would ultimately prove successful. He said that he has his doubts if this is the right path for the industry to follow.
As mentioned already, the relationship between AI and gaming has been a rather complicated one. While developers have been exploring AI tools to speed up development and reduce their costs, the players who finally experience these games are still unconvinced.
Over the past few years, many gamers have repeatedly criticised studios for using AI-generated assets, voice lines and artwork. In several cases, players were quick to spot AI-generated content and took to platforms like Reddit and X to express their concerns. The criticism often revolves around fears that AI could replace human creativity, which many believe is at the very core of game development.
But, AI is already finding its way into the gaming industry as several studios are using it behind the scenes for tasks such as coding, testing, localisation and content generation. However, a fully AI-generated game is still something that we, as gamers, have not experienced on a large scale.
And if Nowakowski’s prediction turns out to be true, the conversation around AI in gaming is only going to get louder in the coming years.
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