For years, Nvidia has been synonymous with powerful graphics cards that helped gamers run the latest and most demanding titles without breaking a sweat. From LAN cafes to high-end gaming rigs, the green logo has long been associated with performance, frame rates and GPUs. However, that identity has been steadily evolving. Over the last few years, Nvidia has repeatedly stressed that it is not just a GPU company and this message was once again underlined during the RTX AI PC Day held in Coimbatore on January 23.
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The RTX AI PC Day marked Nvidia’s first such large-scale event in the Tamil Nadu city, and the turnout reflected the growing interest around AI-powered PCs and next-generation computing. According to Nvidia,, the event saw over 6,000 attendees, including engineering students, gamers, and general tech enthusiasts. The crowd itself highlighted how Nvidia’s audience has expanded beyond traditional gamers to include those curious about artificial intelligence, content creation and future-facing technologies.
Walking into the venue, it was clear that the focus was on helping students understand how AI can improve their workflow. Engineering students, in particular, were seen attending talks and demonstrations centred around AI workloads, machine learning applications and how RTX-enabled PCs can be used for real-world problem-solving. Several recreational and creative demonstrations were also on display. Attendees were able to try AI-powered video editing tools, audio noise reduction software, and other applications designed to highlight how accelerated hardware can be used beyond traditional engineering tasks.
Multiple computer retailers and system builders had also set up kiosks showcasing a wide range of GPUs, pre-built PCs and gaming peripherals. From entry-level RTX setups to high-end machines designed for creators and professionals, the displays reinforced Nvidia’s push towards positioning RTX PCs as versatile tools rather than gaming-only devices. The presence of local vendors also highlighted how the PC ecosystem in tier-two cities is expanding alongside demand for more powerful computing hardware.
During one of the on-stage demonstrations, a presenter said that Nvidia’s vision today goes beyond GPUs. The company, he explained, is focused on bringing AI capabilities directly to personal computers, enabling users to run AI-powered applications locally. This includes everything from image and video enhancement to productivity tools, content creation workflows and software development tasks that benefit from accelerated AI processing.
The RTX AI PC concept centres on using dedicated AI hardware built into modern Nvidia GPUs. Unlike traditional PCs that rely heavily on cloud-based AI services, RTX AI PCs are designed to handle AI workloads on-device. This approach not only promises to improve performance and responsiveness but also addresses concerns around privacy and latency, which are key factors for students, developers and professionals working with sensitive data.
For students attending the event, the sessions offered a glimpse into how AI is becoming an integral part of everyday computing. Demonstrations showed how RTX-powered systems can assist areas that are increasingly relevant for engineering and technology courses. By hosting the event in Coimbatore, Nvidia also signalled its intent to reach talent beyond major metropolitan hubs.
The event majorly centred around AI PCs but gaming was also an important part of the experience. There were various gaming zones setup and attendees were able to test DLSS 4.5 and other RTX-exclusive features across popular titles. Some demos revolving around how Nvidia GPUs lead to an enhanced gaming experience were also played.
Apart from these, trailers of popular upcoming games like Resident Evil Requiem and Tomb Raider were also showcased. These demos served as a reminder that while Nvidia’s scope has broadened, gaming continues to be a key pillar of its ecosystem.
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