Discord started out as the place you jumped into for voice chat, memes, and the occasional chaotic movie night. Over the years, it has quietly grown into something much bigger. The platform already lets users boost servers, customise profiles, and buy cosmetic upgrades for their own accounts. Now it’s taking a step deeper into gaming territory by introducing a new way to buy and gift in-game items directly inside Discord.
The idea is simple. Instead of launching a game or navigating through its store, certain titles will now offer a built-in shop inside their official Discord server. Think of it as a mini storefront that sits right next to the channels you already hang out in. The first game to enable this is Marvel Rivals, and players can browse its cosmetic items straight from its server.
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Buying and gifting skins is simple. Just login to discord and join the official Marvel Rivals server. If you face issues in finding the server, simply click here to join.
Once you are a part of the server, you will see a dedicated store page tucked into the channel list, an official blog post by Discord says. This page holds all the cosmetic items available in the game, and you can browse them the same way you scroll through memes or patch notes. There is no launcher to open, no game client to load, and no need to switch contexts. It’s shopping that happens where your conversations already are.
If you can’t see the Marvel Rivals Shop option, try refreshing the app or wait for a couple of days before trying again. It is to be noted that right now, the system is available only on desktop and supports purchases in US currency. It’s an early rollout, intentionally limited, but strategic. More players across the world might soon get to experience it. The company seems to want to start with one big title, measure how players interact with the flow, and then expand to more games, platforms, and regions over time.
The store doesn’t only allow browsing. You can wishlist items you’re eyeing, and these wishlists appear on your profile. Your friends can see exactly what you want, and they can buy items directly for you. It turns something that used to be a private in-game action into something a little more social, a little more communal, and a lot more convenient.
Discord says this isn’t just about giving players a new place to shop. It’s also about recognising how gifting actually works on the platform today. In an interview with The Verge, Discord CTO Stan Vishnevskiy said, “On any single day, 20 percent of purchases are gifts… and on holidays, it can spike to way over 30 percent.” Even though he was talking about Discord’s existing profile cosmetics, it tells you everything you need to know about user behaviour. People love gifting things to their friends online, and Discord sees an opportunity to expand that generosity beyond Discord-only items.
The wishlist mechanic is at the heart of this expansion. It takes an idea familiar to Steam, PlayStation, and even Amazon, then anchors it in a more social environment. Most people don’t check their friends’ wishlists on game launchers. But a wishlist you can casually see on someone’s Discord profile, where you talk to them every day, has a very different kind of visibility. It’s subtle but smart.
What makes this rollout intriguing is how ordinary it feels. It doesn’t scream “big new platform shift” but is quiet and almost obvious. Yet it could change something small but meaningful in gaming culture: how people show appreciation, celebrate teammates, or surprise each other.
Imagine gifting a skin the way you send a meme or tag someone in a channel. Imagine someone opening Discord on their birthday and seeing a notification that a friend from another country bought them a skin for a game they love. It’s not groundbreaking technology. But it nudges digital friendships in a direction that feels warmer, more personal, and more connected to the games we play together.
For now, Marvel Rivals is the only title with this feature. But the early signals suggest this could become a common sight across Discord servers in the months ahead. A shop that sits inside your conversation. A wishlist that sits inside your profile. And a future where gifting a skin feels as casual as sending a Discord ping.
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