Onida 43 Inches Full HD Smart IPS LED TV(Fire TV Edition)

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By Digit Desk | Updated on 17-Mar-2020
Market Status : LAUNCHED
Release Date: 20 Dec, 2019
Official Website : Onida
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Digit Rating
70 out of 100
Read Full Review
User Rating
4.1 out of 5
Based on 10 Reviews
Market Status : LAUNCHED
Release Date : 20-Dec-2019
Official Website : Onida

Key Specs

  • Screen Size (inch) Screen Size (inch)
    42.5 Inches
  • Display Type Display Type
  • Smart Tv Smart Tv
  • Screen Resolution Screen Resolution
    Full HD
Price : 29,990
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Onida 43 Inches Full HD Smart IPS LED TV(Fire TV Edition) Specifications

General Information
Brand : Onida
Product Name : Onida 108 cm (43 Inches) Full HD Smart IPS LED TV – Fire TV Edition (Black)
Price (Mrp) : 29990
Screen Size (In Inches) : 42.5 Inches
Screen Type : IPS
Tv Type : led
Model : 43FIF
Display Features
Resolution (Horizontal X Vertical) : 1920 x 1080 pixels
Contrast Ratio : 1200:01:00
Slim Tv (Dimensions In Terms Of Thickness Less Than 10 Mm) : 97.3 x 8.5 x 57.3 cm
Any Other Display Features/technology : mirroring display, led
Screen Resolution : Full HD
Advanced Feature
Voice Recognition : yes
Curved Screen : mirror
Smart Tv : yes
Smart Tv Os (Android, Web Os, Etc.) : FireOS
Miracast/screen Mirroring Support : Screen Mirroring Support
Voice Recognition : yes
Sound Features
Sound Output In Watts : 16 watts
Speaker Features : Box Speakers
No.of Speakers : 1
Sound Technology : mp3_audio, mp4, Dolby Digital, Dolby Digital +
Power Consumption
Power Consumption : 90 Watts
Connectivity Features
Usb Ports : 1
Hdmi Ports : 3
Bluetooth : yes
Reliability Feature
Warranty : 1 Year warranty provided by Onida from date of purchase
Extended Warranty Available : yes
Other Features.
Other Features : 43" Full HD, IPS Panel, HDMI x 3 / USB X 1, 8W X 2, Fire OS
Other Features : 43" Full HD, IPS Panel, HDMI x 3 / USB X 1, 8W X 2, Fire OS
Box Contents : 1 LED TV, 1 Table Top Stand, 1 Wall Mount Bracket, 1 User Manual, 1 Warranty Card, 1 Remote Control, 2 AAA Batteries, 1 Power Cable

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digit rating

digit rating
  • Design
  • performance
  • Value for money
  • feature
  • pros
  • + Smooth and easy to use UI
  • + Good picture quality from the panel
  • + Good connectivity options
  • cons
  • - Lackluster speakers
  • - Long pressing the home button for picture & sound settings isn’t ideal.



The Onida 43-inch Full HD Smart TV – Fire TV Edition brings with it a good panel for watching content and the built-in Fire TV UI makes it one of the best UI’s on a TV at this price point. It is a good TV for watching movies, TV shows, and gaming. Where it lacks is with the quality of built-in speakers, which are poor. Thankfully, you can connect an external device for audio using Bluetooth, 3.5mm, optical or even ARC. If you are looking for a 43-inch smart TV under Rs 25,000 you can definitely consider this one.

Onida 43 Inches Full HD Smart IPS LED TV(Fire TV Edition) Brief Description

Onida 43 Inches Full HD Smart IPS LED TV(Fire TV Edition) has a screen size of 42.5 Inches inches with screen resolution of Full HD pixels. You can enjoy a theatre-like experience from the comfort of your home with this Smart TV. The TV provides clear visuals and provides distinct sound quality and an immersive experience. This TV has 3 HDMI ports & 1 USB ports. It has 1200:01:00 of Contrast Ratio. Connectivity options included are HDMI , Bluetooth. You

rival Comparison

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user review

Overall Rating
4.1/ 5
Based on 10 Rating
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user review

  • Nice TV & perfect competator MI TV For sure
    shyam sagar on Amazon.in | 01-01-1970

    Onida FireTV is great amazing product...Tv installtion guy was polite and installed properly and given demo Good behaviour

  • Outstanding customer service and a wonderful product for the price
    Jaya Dev on Amazon.in | 01-01-1970

    Bought it on the launch day itself trusting Amazon. Overall build quality is decent. But there is an issue signing up of the TV with the Amazon account and it doesn't allow to use any app features. So it's working only as a basic non-smart TV. Hope the installation team will solve the issue. Update: I'm happy to say that the team of Amazon and Onida has done a marvelous job in customer service. They have put in all the efforts and resolved the issue by working on it every day. I've got multiple visits by the Onida team and calls from Amazon technical team to check the status after their background updates to the device. I'm delighted with the customer service. What I like: 1. Fire OS is very smooth and clean. Booting time is about 40 secs but lag free once loaded. 2. All the compatible apps are available for download. 3. Display is very crisp and vivid. 4. Seamless display mirroring from mobile and Bluetooth connectivity with my Blaupunkt soundbar. 5. Alexa is working flawless. 6. Outstanding customer service. What I don't like: 1. Sound output is loud but flat. It's the same problem with all the LED TV's with these box speakers. So happily using the soundbar. Final verdict: As a newly launched product there might be few issues but, Amazon and Onida has given their best to fulfill the trust kept on them. I'm happy with the product and it's the best bang for the buck considering that Fire OS and outstanding customer service.

  • First To purchase on Day 1 itself and great experience so far!
    Alexjo on Amazon.in | 01-01-1970

    Got my 43" TV on 20th Dec immediately after he product launched in Indian market! Used it for the last 4 days and below is my detailed review. - Effective price was 20K after all cashback and discounts with my credit cardamazon payback. Sweet deal -First Amazon Fire TV integrated edition in India. -Beautiful interface, great choice of apps and easy navigation -Savings on Fire Stick4k, Amazon Echo Device3.5k as this TV is bundled with both! -Great Picture quality and thin TV, great viewing angle and good sound!

  • worst product I've never seen
    Sai Saravanan on Amazon.in | 01-01-1970

    very worst product and quality of picture was very bad and also my adapter was not working right now. planned to return and refund for the product.

  • Great OS and Voice Control, watchable Display quality
    Abhishek on Amazon.in | 01-01-1970

    The Good - OS is mostly snappy. Minimal lag while browsing through apps. Great remote, voice command integration is flawless. Backlight consistency is good. Backlight Clouding and bleeding is limited only to corners and quite acceptable. Black levels are meh Blacks are dark greybluish at best but tad better by IPS Standards. Very good brightness and decent viewing angles. The Bad - Remote build is cheap plastic, easily squeaks. Picture settings have very basic control. Getting a good white point is extremely difficult . Color banding is easily visible even with sharpness turned all the way down. Not a deal breaker though as it's at tolerable levels. Bluetooth audio has weak bass and wonky overall frequency balance The Ugly - Terrible Picture quality. Blues are too strong even when set to minimum value of -15. There is no way this TV can get close to 65k white point . While primary colous are OK, lighter hues are just bad. Lighter shades of red is pink and there are no proper yellow hues. They are all green tinted. Skin tones are inaccurate, more like orangered . Using tint settings make skin tones too green , the effect isn't subtle at all. On the other hand if you reduce the reds intensity even a bit, it makes all the shades of red extremely inaccurate The reason picture quality is a mess is due to the substandard panel used. It's similar to the ancient 65k color panels that just can't reproduce enough shades of colours. It's not just ONIDA that uses such crap panels, almost all cheap TVs do away with cheap quality panels. IPS or VA doesn't mean much is the panel is already low grade UPDATE : Got a call from ONIDA technical spokesperson. Was quite surprising. Never have I seen a brand making a followup on a consumer review. It was great talking about technical aspects of picture quality I had concerns for. To clarify, the picture quality is absolutley alright for 90% of the consumers. For for those who prefer calibrated display, limited picture settings get in the way. I have absolute faith in ONIDA that they'll provide an update with additional settings or a pre calibrated picture mode Update 2- With assistance from Onida tech I was able to bring picture quality to satisfactory levels. Whites are still too blue however shadows and reds are pretty good now after calibration

  • A good buy at the price.
    Prateek on Amazon.in | 01-01-1970

    Absolute flop show from Amazon and Onida. Received the television which refuses to update and sign in using amazon credentials. Despite multiple calls to the customer care, they still insist on physical inspection of the television when it is clearly a software issue. Update: after 6 days, and service follow-ups, it was a software issue at the back end. The tv worked fine and started up well. The launch of the product needed to be more coordinated. Will update the viewing experience soon.

  • Nice
    Ayesha Siddiqua A on Amazon.in | 01-01-1970

    Good and nice product..

  • Worst product
    chandrashekar on Amazon.in | 01-01-1970

    Dear friends pls do not buy any Onida products,. Because I have a good experience with them.. after purchasing nothing you get services & warranty from them.. Please go for brand .. They are not worth for 1star also

  • Perfect Product & Quality in Best Price
    Mohammed Sufiyan on Amazon.in | 01-01-1970

    Very good telivision for the price. Worth the price paid. Feature wise all included as per my expectation. Smart TV, fire os for Android app, mirroring etc. 4 days of usage so far. Have added images. 2 days usage review. Pros. Picture HD Quality Super Dts clear sound Smart android tv Price range for the product offerred is best Voice support 3 hdmi port Cons. Not very effective. Not able to think much 1 usb port 1 remote Alexa remote only. Not bad for me but bad for one who is using cable antenna tv to swap and go to channel number desired easily. If I find any more points to add in the review will definitely add.

    Abhijit patil on Amazon.in | 01-01-1970

    I have purchased 32HIF ONIDA Fire TV.... sharing my personal experience about it. 1. Beautiful picture clarity ... Sweet and descent sound.. 2. Picture looks crystal clear and live. 3.. Major all popular streaming apps are available... which is the best advantage in this TV. 4. Good quality voice remote... 5. I can connect external Bluetooth speakers also.. 6. Built quality of TV is good. 7. got this TV set to me in amazing price.. as compare to all other market TV. 8. Before buying this TV I compared all available TV sets in market and specification wise this TV set is amazing. 9. I can connect my mobile to TV by using "Display mirroring" function, which allow me to see mobile's content on TV. this is nice feature. 10. Smooth performance of all functions. Buy it blindly ...

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