India's 4G subscriber base will reach 10-15 million by Dec 2015, driven by superior network experience, competitive pricing and launch if affordable smartphones in the country, according to a PwC report.
PwC India shared its report on top trends and wish list for Indian telecom industry in 2015, and stated that in 2915 multiple Indian players will launch 4G on a more efficient 1,800 MHz spectrum and subscribers will adopt 4G whole-heartedly to satiate their need for mobile data.
PwC India report stated. "We expect 4G LTE subscribers to reach 10-15 million by December 2015 driven by competitive pricing, superior network experience and affordable smartphones." The report added that LTE will also become mainstream in the country.
PwC Leader Telecom Arpita Pal Agrawal stated, "In 2015, we will witness multiple Indian players launching 4G on a more efficient 1800MHz spectrum and Indians subscribers will adopt 4G wholeheartedly to satiate their need for mobile data."
The report also stated that the Governments Digital India initiative will make Public Wi-Fi a reality and there will be significant spurt in Wi-Fi hotspots driven by both Government “Smart Cities” and private sector initiatives.
"India will see a significant spurt in Wi-Fi hotspots driven by both government 'smart cities and 'Digital India' and private sector initiatives."
The firm stated that intense competition will be seen in the telecom industry due to delayed merger and acquisition (M&A) activities. "With new network launches expected in 2015, rapidly growing data market will witness intense price competition and will rekindle memories of 2010 voice led price wars," it said.