Facebook has partnered with the Election Commision of India to remind first-time voters, who are 18 years of age, to register to vote. Under the campaign, users turning 18 between November 28 and December 31 will receive a reminder in their news feed for registering with the Election Commission along with their birthday wishes from Facebook. The registration reminder will be sent in 13 Indian languages - English, Hindi, Gujarati, Tamil, Telugu, Malayalam, Kannada, Punjabi, Bengali, Urdu, Assamese, Marathi and Oriya. By clicking on the “Register Now" button, people will be directed to the National Voters’ Services Portal which will guide them through the registration process.
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