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Fujifilm launches its new Mirrorless digital camera ‘FUJIFILM X-T30’ in India. The company claims that the camera is equipped with new image sensor and image processing engine to deliver high quality images. Fujifilm says that the camera comes with a highly-accurate AF performance across the frame and fast / silent continuous shooting of up to 30fps. It also captures 4K video with high-resolution audio.
Read the complete press release below
Fujifilm India Private Limited, a pioneer in imaging technologies, has announced its latest offering X-T30, the mirrorless digital camera for the Indian market. The latest model to join the X Series, known for its superior image quality combined with the company's proprietary color reproduction technology.
In its compact body that weighs just 383g, the X-T30 features the latest 26.1MP X-Trans™ CMOS 4 sensor** and the fast X-Processor 4 image processing engine to achieve the ultimate image quality. Furthermore, it offers highly accurate AF performance across the entire frame and silent continuous shooting capability of up to an impressive 30 fps*, ensuring that you would never miss a decisive photo opportunity in a variety of situations. The camera can also record 4K/30P*** video while applying “Film Simulation mode”, including the “ETERNA” with rich color grading, based on Fujifilm's proprietary color reproduction technology. Its ability to record fine and smooth 4K video with high-resolution audio will meet the needs of those involved in full-scale video production.
The X-T30 inherits popular exterior design features of the current model, FUJIFILM X-T20 (X-T20), while providing excellent operability with a new grip design that enhances stable grip when holding the camera, a touchscreen panel display with improved response performance, and the “Focus Lever” that facilitates faster focusing operation. The camera is also equipped with the “Auto Mode Selector Lever” that allows you to instantaneously switch to a fully-automatic shooting mode, making it a perfect mirrorless digital camera for a broad range of users who want to enjoy premium-quality pictures. The X-T30 is priced at ₹74,999/- (Body only), X-T30 Kit at ₹94,999/- (18-55mm) and (18-135mm) at ₹99,999/-.
Ideal for camera enthusiasts, the camera is convenient to use, easy-to-carry, delivers greater speed and accuracy and is capable of producing greater image quality in stills and videos. This camera can also be paired with a smart device via Bluetooth enabling which automatically transfers pictures and videos.
Commenting on the occasion, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. said, “The camera industry in India is dynamic and we have witnessed a significant consumption of 4K cameras from the professional segment. Catering to the consumption patterns of the photographers, X-T30, not only offers a novel photography experience to the end users, but also brings the imaging industry to new heights in terms of product design. We’ve also brought an intelligent sensor and a swift image processing engine into this compact and lightweight body to achieve ultimate image quality. With this new addition in our X series, we aim to facilitate our users with a product which will help them expand the horizon of their photographic capabilities.”
With the new X-T30 added to the current X and GFX range of mirrorless cameras, the company aims to strengthen its foothold in the Mirrorless Segment and plans to achieve 30% Share in the Indian Mirrorless Market in the next 3-4 Years.
1. Compact camera body that weighs just 383g and is equipped with the X Trans™ CMOS 4 sensor and high-speed X Processor 4 image processing engine to deliver ultimate image quality and versatile photographic expressions
2. Highly accurate AF performance across the entire frame and fast / silent continuous shooting capability of up to 30fps to capture a decisive moment in a wide range of situations
3. Newly-redesigned grip shape and the inclusion of the “Focus Lever” for outstanding operability
4. Extensive video functions that meet the needs of full-scale video production
The X-T30's new video features include the capability to record with high-resolution audio and track human eyes even during video recording. Smooth 4K/30P video can be recorded at 8bit 4:2:0 on an SD card, and also output to external storage media via the HDMI port at 10bit 4:2:2 to include more color information. The camera is also capable of F-log recording, which captures footage in wider gamut for later editing of color tones and luminosity. These extensive video functions cater to the needs of full-scale video production.
Video data, greater than what is required for 6K video, is scaled down to 4K to achieve advanced sharpness with minimal moiré. The camera supports recording in the DCI format (17:9 aspect ratio), used in digital cinemas, for dynamic video footage in high resolution.
The X-T30 can apply “Film Simulation mode”, popular for stills, while recording video, so that you can enjoy a diverse range of unique effects, including the “ETERNA” for rich color grading.
* Only available when using the electronic shutter. The camera offers fast and silent continuous shooting of up to 30fps in a cropped frame equivalent to 16.6MP.
** X-Trans™ is a trademark or registered trademark of FUJIFILM Corporation. With the use of a proprietary highly aperiodic color filter array, the sensor minimizes moiré effects and false colors without the use of an optical low-pass filter.
*** Capable of recording smooth 4K video at 30fps