DJI and Hasselblad join hands, announces corporate partnership

By Press Release | Published on Nov 05 2015
DJI and Hasselblad join hands, announces corporate partnership
HIGHLIGHTS

DJI gets a minority stake in Hasselblad group, marking the beginning of a new strategic partnership between the photography and aerial imaging giants

Get Redmi 8 4GB+64 GB @ RS.7,999

With 12MP+2MP AI Dual camera, 5000mAh battery, fast charging, Fingerprint sensor + AI Face unlock

Click here to know more

DJI, well-known for its aerial imaging and camera gimbals, is now partnering with Hasselblad, the professional photography giants. DJI has joined hands with Hasselblad, and acquired a minority stake in the camera-making company. Aditionally, DJI will also be joining Hasselblad's Board of Directors. According to Hasselblad ,“The partnership will allow opportunities and new ways of combining the technical knowledge and inventive spirit of the two industry leaders in their respective fields.” Both companies will focus on their individual strategic directions, with marketing and branding platforms remaining separate.

Read the full release of the merger, below:

Hasselblad Group, the leader in high-quality professional cameras, and DJI, the world’s most-innovative aerial technology company, today announced a corporate partnership through DJI’s acquisition of a strategic minority stake in Hasselblad. DJI will also join Hasselblad’s Board of Directors. The partnership will allow opportunities and new ways of combining the technical knowledge and inventive spirit of the two industry leaders in their respective fields.
“We are honored to be partnering with DJI, the clear technology and market leader in its segment,” said Perry Oosting, Hasselblad’s CEO. “DJI and Hasselblad are equally enthusiastic about creativity and excellence, and we are looking forward to sharing technical expertise and paving the way for future innovations.”

“Hasselblad and DJI share a passion to provide creative people with cutting-edge, inventive technology to help them take visual storytelling to the next level,” said Frank Wang, DJI’s Founder and CEO. “With this partnership, we combine our strengths to further push the borders of what’s possible in imaging technology.”

Hasselblad and DJI will each focus on their individual strategic directions and related growth opportunities, with marketing and branding platforms continuing to delineate the two companies. Hasselblad cameras and equipment will continue to be handmade in Sweden, and DJI will continue to make products in Shenzhen, China. The partnership further establishes DJI’s leadership in the professional camera technology space.

DJI recently launched the modular Zenmuse camera system, including the Zenmuse X5 Pro and the Zenmuse X5 Raw – the world’s first Micro-Four-Thirds camera optimized for moving in space.

Hasselblad has a history of aerial photography, with its technology used in space on several NASA missions, including the first landing on the moon and several of the Apollo missions. Over the course of the company’s 75-year long history, the majority of Hasselblad’s business has focused on traditional medium-format cameras and photography equipment. In recent years, the company has made meaningful investments and announced significant product launches within the aerial arena, making a partnership with DJI a natural progression of the business.

logo
Press Release

Digit caters to the largest community of tech buyers, users and enthusiasts in India. The all new Digit in continues the legacy of Thinkdigit.com as one of the largest portals in India committed to technology users and buyers. Digit is also one of the most trusted names when it comes to technology reviews and buying advice and is home to the Digit Test Lab, India's most proficient center for testing and reviewing technology products.

We are about leadership-the 9.9 kind! Building a leading media company out of India.And,grooming new leaders for this promising industry.