Mercedes-Benz has announced that it is the most successful auto brand on photo sharing platform, Instagram. The German carmaker presently has 22 million followers globally, collating all of its subsidiaries. All of these profiles accounted for over 143 million interactions in the first half of 2017 alone, and even higher reach globally. It also claims to be the most interactive brand on Instagram among the Interbrand 100 companies, which include auto industry heavyweights like Toyota, BMW, Honda, Ford and others.
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