BMW Mobile Studio to showcase BMW portfolio across 50 Indian cities

By Press Release | Updated Dec 05 2017
BMW Mobile Studio to showcase BMW portfolio across 50 Indian cities

The BMW Mobile Studio will include a two-car display area, reception, a VIP Lounge and BMW's lifestyle collection.

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BMW is bringing its Mobile Studio to India, and will be presenting the on-the-go showcase of its cars across 50 Indian cities that the company has earmarked as emerging markets. The show begins in Agra between August 5-6, and the Mobile Studio will have two of BMW's cars on display within itself. Prospective customers can get a first-hand experience of a BMW vehicle, alongside interacting with BMW representatives for further queries. The two cars on display will include the BMW 3 series GT and the BMW X1, while specific variants of the BMW 3 series sedan, BMW 3 series GT, new BMW 5 series, BMW X1, BMW X3 and BMW X5 will be available for customers to drive.

Read the entire press release below:

BMW India has introduced the BMW Mobile Studio - one of its kind mobile showroom designed exclusively to showcase the most aspirational BMW products and services in over 50 emerging markets across India. The BMW Mobile Studio in Agra is hosted by Bird Automotive and will be stationed from 5 - 6 August 2017 at Jaypee Palace Hotel and convention centre, Fatehabad road, Agra - 282004.

BMW Mobile Studio is a state-of-the art mobile structure featuring a two car display, reception area, BMW lifestyle collection and a VIP lounge. Customers will have an opportunity to experience the performance of BMW sedans and SAVs (Sports Activity Vehicle). After getting a first-hand driving experience, the customers can address their queries and interests to the sales experts. The experts provide professional advice on all specifications, technology and features of the cars to give an overall view of the innovative BMW products, services and lifestyle accessories. Customers can also book their favourite BMW vehicles at the BMW Mobile Studio.

Mr. Vikram Pawah, President, BMW Group India said, “The BMW Mobile Studio opens up new opportunities for us to showcase premium individual mobility in emerging markets across India. Customers and prospects can experience our fascinating and emotional product range, discuss various finance options and even book their favorite BMW car on the spot. It is a persuasive concept that provides us with a platform to showcase our interpretation of luxury in emerging markets across India.”

Mr. Gaurav Bhatia, Dealer Principal, Bird Automotive said, “The demand for luxury cars is increasing across emerging markets and the BMW Mobile Studio is a perfect platform for us to cater to this potential market. We are looking forward to showcase the dynamic BMW product range and services in Agra.”

The BMW 3 Series Gran Turismo and the BMW X1 will be on display while the BMW 3 Series, the BMW 3 Series Gran Turismo, the all-new BMW 5 Series, the BMW X1, the BMW X3 and the BMW X5 will be available for test drives to automobile enthusiasts visiting the BMW Mobile studio.


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