YouTube will soon let users try on makeup using augmented reality.
The tool will offer realistic, virtual product samples that work on all skin tones.
The tool is currently in Alpha testing phase.
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Buying a new lipstick or eye shadow? Want to know how it looks on your face before you place that online order? A lot of people look to platforms like YouTube and Instagram to follow beauty vloggers testing makeup products before they go out and purchase the same. Custom AR filters are all the rage in this space and YouTube is jumping on the AR makeup bandwagon to let users try out various products on all types of skin tones. Brands and vloggers can both take advantage of YouTube’s upcoming AR Beauty Try-On tool to market cosmetics like lipsticks. YouTube’s 2 billion monthly active users will be able to virtually try-on these products while watching influencer or brand videos, adding a cool layer of interactivity to the platform.
“Thanks to machine learning and AR technology, it (AR Beauty Try-On tool) offers realistic, virtual product samples that work on a full range of skin tones,” Google writes in a blog post.
Custom AR filters aren’t new and we’ve seen the like of Kylie Cosmetics use similar filters on Instagram to market a range of lipsticks. Google’s solution is similar and we’re yet to see custom AR filters that accommodate more branded makeup categories like highlighters, blush, eye shadows and more.
Google says that M·A·C Cosmetics is the first brand to partner with FameBit, Google’s in-house branded content platform, to launch an AR Beauty Try-On campaign. Viewers will be able to try on different shades of M·A·C lipsticks and visit the brand’s website directly from YouTube to make a purchase if they like it.
Google says that it tested the technology earlier in the year and found that 30 percent of viewers activated the AR experience in the YouTube iOS app, spending over 80 seconds on average trying on lipstick virtually.
YouTube’s AR Beauty Try-On tool is currently in Alpha, with no word on its beta availability. There’s no timeline on Its eventual roll-out to the app.
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