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Meta is retiring the Oculus brand in favour of Project Cambria

Meta, formerly known as Facebook, is retiring the Oculus brand and has currently coded its new VR headset lineup as Project Cambria.

By Kajoli Anand Puri | Published 29 Oct 2021 18:28 IST
  • Facebook has rebranded itself as Meta as of today.

  • The company is also rebranding the Oculus headsets, and has currently chosen to refer to it as Project Cambria.

  • The new headsets are being designed to make the metaverse a reality.

Meta is retiring the Oculus brand in favour of Project Cambria
Meta is retiring the Oculus brand in favour of Project Cambria

Earlier today, Facebook announced that it is now rebranding itself as Meta, making it the second time this week the tech giant has reinforced its intention to build a Metaverse. The Meta branding will leak into multiple products, starting with the Oculus brand. Meta announced that Oculus Quest will now be rebranded as Meta Quest, and the Oculus App will now be called the Meta Quest App.

What is Project Cambria?

"We all have a strong attachment to the Oculus brand, and this was a very difficult decision to make," Bosworth said. "While we’re retiring the name, I can assure you that the original Oculus vision remains deeply embedded in how Meta will continue to drive mass adoption for VR today." 

Meta is retiring the Oculus brand in favour of Project Cambria

Meta Announces Project Cambria

In line with this announcement, Meta has also revealed that its VR headset will now be referred to as Project Cambria,until its official name is revealed. The high-end VR headset is going to help make the Metaverse a reality, by allowing your virtual avatar to mimic your expressions in real time and maintain eye contact. It will also offer mixed-reality experiences by using algorithms that will let it represent objects in the physical world with an accurate sense of depth and perspective. Cambria’s new optics will help it maintain visual fidelity, which is extremely important when talking about a convincing mixed reality experience.

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Kajoli Anand Puri
Kajoli Anand Puri

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About Me: Kajoli is a tech-enthusiast with a soft-spot for smart kitchen and home appliances. She loves exploring gadgets and gizmos that are designed to make life simpler, but also secretly fears a world run by AI. Oh wait, we’re already there. Read More

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