Airtel rolls out #AirtelThanks program, launches Rs 299 prepaid bundle with 28 days Amazon Prime membership, 2.5GB data/day

Airtel has re-launched its #AirtelThanks program and is offering new benefits and plans to customers under the program. The initiative is designed to deliver exclusive rewards to customers under three tiers: Silver, Gold and Platinum. In addition, Airtel has also introduced an industry-first prepaid bundle offering 28-days Amazon Prime membership, giving users access to faster deliveries on Amazon, Prime Music, Prime Reading and Prime Video access.

Starting off with the new prepaid plan, Airtel has launched a Rs 299 bundle which offers 2.5GB data/day, unlimited calls, and 100 SMS/day. In addition, customers get 28 days of Amazon Prime access in the new prepaid bundle.

The Amazon Prime membership will get activated through the AirtelThanks app. This prepaid bundle will be available at all retailers selling Airtel recharges, all Airtel Stores and across all online platforms including the AirtelThanks app, www.airtel.in. Customers can also buy this pack online on Amazon.in and Amazon Pay.

Coming back to the AirtelThanks program, it is divided into Silver, Gold and Platinum plans. Each tier offers a different set of benefits to customers.

The Silver tier on AirtelThanks gives customers access to AirtelTV, Wynk. With Gold, customers get access to many add on telecom benefits, and great value access on premium content or financial services. With Platinum, customers will get VIP service from Airtel, premium content, e-books, device protection, and exclusive invites and priority access to events and sales.

The My Airtel app has been re-named to “Airtel Thanks” and the company says it "uses strong data-science and segmentation algorithms to customise the user experiences, based on user interests and profiles".

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