RIM cuts 64GB BlackBerry PlayBook price to Rs. 19,990

By Sameer Mitha | Published on 14 Mar 2012
RIM cuts 64GB BlackBerry PlayBook price to Rs. 19,990

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Research in Motion (RIM) has slashed the price of their PlayBook tablet (64 GB variant) by 18 per cent approximately to Rs. 19,990. The PlayBook price cut comes shortly after Apple slashed the price of the iPad 2 after launching the New iPad. The 16GB Wi-Fi only iPad 2 now costs Rs. 24,500, while the 3G Wi-Fi variant comes for Rs. 32,900.

Back in December last year, RIM had slashed the price of their 64 GB PlayBook tablet from Rs. 37,990 to Rs 24,490. RIM recently released BlackBerry PlayBook OS 2.0, adding new features that should have originally been a part of the tablet. Some of the new features include integrated e-mail, calendar, contacts and a tight integration with social networks. If you are contemplating picking up a PlayBook, you can read our feature on picking up a PlayBook here.

If you are looking to pick up a PlayBook with a smaller storage capacity, you may have to shell out a little more money. The 16GB variant of the device now costs Rs. 13,990 instead of Rs. 13,490. The 16GB was originally priced at Rs 27990.

Krishnadeep Baruah, India Director of RIM said, “We have seen positive momentum with the promotional pricing levels and have decided to maintain an aggressive pricing strategy in order to help continue the momentum. The pricing combined with features in the new operating system and locally relevant applications make the PlayBook extremely competitive.”

With Apple slashing the prices of the iPad 2 and RIM following suit, will we see other tablet manufacturers adapting to this trend? If this happens, the consumer is the ultimate winner, as they will be spoilt for choices with premium products being available at affordable rates.
 

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Sameer Mitha

Sameer Mitha lives for gaming and technology is his muse. When he isn’t busy playing with gadgets or video games he delves into the world of fantasy novels.

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