Homegrown wearables startup GOQii is now a Harvard case study

By Adamya Sharma | Published on 03 Apr 2017
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The nonprofit subsidiary of Harvard University has published a case study capturing GOQii’s journey since its inception in 2014.

Homegrown wearables startup GOQii is now a Harvard case study

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GOQii, a wearables startup from India, is now a case study on the reputed Harvard Business Publishing platform. The nonprofit subsidiary of Harvard University has published a case study capturing GOQii’s journey since its inception in 2014. As per the synopsis of the study titled ‘GOQii: Envisioning A New Fitness Future’, "GOQii's product-service offering of wearable fitness band technology supplemented with remote personalized coaching, its launch in the Indian market, and its emergence as a pioneer of a new category of product in the health and lifestyle space that had the ability to integrate human assistance with built-in artificial intelligence.”

While GOQii does offer fitness bands as a part of its subscription plans, the USP of the wearables platform is its real-time coaching from actual health/fitness experts. The GOQii Life Fitness Band comes with a 3 month subscription to the health ecosystem which includes anytime access to a fitness coach, the ability to schedule calls with doctors and a health locker for storing medical records.

The startup, now headquartered in Menlo Park, California, was founded by Vishal Gondal, the former CEO & Founder of Indiagames. As per the description of the case study, “Gondal realized that while people were adopting wearable technology solutions for healthy living, there was still a lack of awareness and an air of hesitancy about the usefulness of and need for wearable devices in India.” The case study aims to allow for an in-depth discussion on the key role of a business model in ensuring the competitive advantage and sustained success of a business venture. It also mentions that GOQii may be looking to tie-up with insurance providers or partner with a reinsurer to complete their entire spectrum of health services.

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Adamya Sharma

Managing editor, Digit.in - News Junkie, Movie Buff, Tech Whizz!

Digit caters to the largest community of tech buyers, users and enthusiasts in India. The all new Digit in continues the legacy of Thinkdigit.com as one of the largest portals in India committed to technology users and buyers. Digit is also one of the most trusted names when it comes to technology reviews and buying advice and is home to the Digit Test Lab, India's most proficient center for testing and reviewing technology products.

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