Amazon Launchpad introduced in India to support innovative startups

By Karthekayan Iyer | Published on 06 Dec 2016
HIGHLIGHTS

Amazon Launchpad works with more than 100 VC firms, crowd-funding services and accelerators/incubators globally

Amazon Launchpad introduced in India to support innovative startups

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Amazon Launchpad, the much anticipated global program has been introduced in India. The program will help Indian startups to launch, market and distribute their products to millions of Amazon customers across India and world.

Amazon Launchpad will offer a streamlined on-boarding experience along with access to custom product pages with unique content. In order to kickstart the program, Amazon India has tied up with Startup India, NASSCOM 10K and Indian Angel Network (IAN) to help identify and enrol startups. The program will help startups scale up their businesses and successfully launch innovative products.

Over 25 Indian startups have joined Amazon Launchpad even before its launch. Amazon says the new Amazon Launchpad store features over 400 innovative products from wearable technology, smart homes, health monitoring, etc.

"Amazon has always encouraged and supported innovation. By bringing Amazon Launchpad to India, we are excited to support the Government’s ‘Start-up India’ initiative and encourage innovation from the Indian start-up community. India has great minds which invent amazing products and we will support their growth by helping customers discover their new products not just in India but other countries around the world," said Amit Agarwal, VP and Country Head, Amazon India.

Commenting on the launch, Jason Feldman, Director Global Innovations, Amazon said, "Amazon Launchpad is an exceptional opportunity for Indian Startups to get access to big consumer markets nationally and internationally. Through this program small entrepreneurs and innovators can go leverage the Amazon platform to increase the scale of their businesses and even get easy access to global markets. With Launchpad, we hope to augment the innovation culture in the Indian youth and help build the India story."

Amazon Launchpad works with more than 100 VC firms, crowd-funding services and accelerators/incubators globally. Amazon India has roped in Niti Aayog, Government of Maharashtra, Government of Telangana and TiE as strategic partners.

Amazon Launchpad will help companies with brand development, customer reach, world-class fulfilment and global expansion.

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Karthekayan Iyer

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