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Google is reportedly working on a new strategy for its forthcoming mobile operating system, Android 5.0 Jelly Bean. According to a Wall Street Journal report, the Internet giant is going to give mobile device manufacturers an early access to the new mobile operating system in an attempt to come up with a more robust ecosystem and to take on arch-rival Apple.
The WSJ report, citing unnamed sources, says the new strategy could be launching the new operating system with multiple devices, doing away with current practice of working with single manufacturer on a "lead device" based on a new Android release. The report says Google may collaborate with up to five device-makers to produce "Nexus” lead devices, which could be either smartphones, tablets or both.
Google has changed its strategy for Android operating system quite often, it's learnt. Back in 2010, Google came up with its self-branded Android-based smartphone, Nexus One; but soon the venture was shut down.
Earlier this year, reports said Google was once again looking to launch co-branded Android devices manufactured by third party device makers through its online store. Another round of reports said Google would come up with own Android tablets this year via Motorola Mobility, the consumer arm of Motorola that Google acquired for $12.5 billion in 2011 and sell them through its online store.