Google bringing AMP support to Gmail allowing web browsing within emails

By Shubham Sharma | Updated 15 Feb 2018
Google bringing AMP support to Gmail allowing web browsing within emails
  • The company says that the AMP technology will allow users to interact with their emails in a dynamic, more interactive way. They will be able to schedule an appointment, fill questionnaires and interact with websites and more, all from within the email.

Google has announced that its email service, Gmail will be updated with Accelerated Mobile Pages (AMP) technology later this year. The company says that it will allow developers to make the service more engaging, interactive and dynamic with “actionable email experiences”. It will essentially enable users to browse websites from within the emails. AMP is an open-source framework which was originally designed for making web pages load faster on mobile phones. 


Aakash Sahney, Product Manager at Gmail gave an example of how the technology could be implemented in Gmail. He writes in Google’s Blog post, “Imagine you could complete tasks directly in email. With AMP for Email, you’ll be able to quickly take actions like submit an RSVP to an event, schedule an appointment, or fill out a questionnaire right from the email message. Many people rely on email for information about flights, events, news, purchases and beyond—more than 270 billion emails are sent each day! AMP for Email will also make it possible for information to easily kept up-to-date, so emails never get stale and the content is accurate when a user looks at it.”

Google says that some companies like Pinterest, and Doodle are already working on developing new experiences for consumers using AMP for Email. As mentioned above, Gmail would be receiving AMP support later this year and the technology’s specs for Email is available from today. Interested developers can get a preview access to AMP for email in Gmail by signing up here and as the technology is open-source, it remains to be seen how other email clients will adopt it.

Google will host its I/O event in May 2018 and it’s expected to unveil Android P, the next iteration of the Android OS. A fresh report tips that the new new OS will come with improved support for devices with foldable, multiple and new display design like a notch. It will also be redesigned complete and this is reportedly being done for luring in customers from Apple. The company is also said to be considering linking the Google Assistant directly with the search bar on the Android phone’s home screen.

Shubham Sharma
Working on a miniaturised version of the Arc Reactor.

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