Apple acquires Workflow, could bring new automation features to next iOS version

By Karthekayan Iyer | Updated 8 May 2017
Apple acquires Workflow, could bring new automation features to next iOS version
  • Apple will continue to offer Workflow app and the app will be made free later today

Apple has acquired Workflow, a nifty tool that allows iPad and iPhone users to create automated workflow on their device. There is no word on financial details around the deal but TechCrunch confirms that the app will continue to exist on the App Store. The app currently available for $2.99 will be made free later today.

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In a stark contrast to usual Apple acquisitions in the past, the Cupertino-based company has told TechCrunch that "The Workflow app was selected for an Apple Design Award in 2015 because of its outstanding use of iOS accessibility features, in particular an outstanding implementation for VoiceOver with clearly labeled items, thoughtful hints, and drag/drop announcements, making the app usable and quickly accessible to those who are blind or low-vision." The acquisition seems to do more with the talent around the app than the app itself. TechCrunch notes "Workflow the app is being acquired, along with the team of Weinstein, Conrad Kramer, Ayaka Nonaka and Nick Frey."

Workflow was one of the first apps to take advantage of iOS' accessibility feature. The app took advantages of features added recently to the iOS ecosystem and made it easier for different apps to interoperate. The app also offers an intuitive drag and drop interface making it to easier to build and master the interface. The app also supports iOS notification center and the Apple Watch, making it a versatile alternative to IFTTT. It will be interesting to see how Apple brings some of the features built by Weinstein and team to the core iOS operating system.

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