Amazon has announced that it wants the Echo to become a software and hardware platform, in a bid to capitalize on Alexa, Amazon’s cloud-based virtual assistant. For the uninitiated, the Echo is a wireless device that runs Alexa and comes with Bluetooth, Wi-Fi support and internal speakers. The Echo can be used to issue commands and request information using voice, similar to assistants like Google’s Now, Apple’s Siri and Microsoft’s Cortana. On the software side, Amazon is releasing an SDK for developers to integrate Alexa into their applications, and perhaps even build on Alexa to add new commands and new features.
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