It’s been four years since AMD bought ATI, and almost anyone who had apprehensions about the deal then, have by now resigned themselves to the fact, and for the most part, are happy about the way AMD has maintained ATI’s gamer quotient till this date, and how they saved it from Nvidia’s ruthless market tactics. While many industry experts felt $5.4 billion was simply too much to invest in a graphics company when with a similar amount of money AMD could have built its own, the popularity of the ATI brand was perhaps the number one factor in favour of an acquisition over internal development. Things are different now – ATI is at the top of its game, it has even edged out Nvidia as the market leader in discrete GPU shipments, and AMD is doing really well with its chipsets and integrated graphics. Things will apparently change some more soon, as AMD has revealed it will soon be doing away with the ATI brand.
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