YouTube to demo 4K video streaming using a new codec VP9 at CES 2014

By Kul Bhushan | Published on 03 Jan 2014
  • YouTube teams up with several hardware makers such as Samsung, Sharp, Toshiba and ARM to adopt the new codec VP9 for the 4K content.

YouTube to demo 4K video streaming using a new codec VP9 at CES 2014

YouTube may soon embrace the 4K resolution on its network. According to reports, the largest video sharing network is set to showcase its 4K Ultra HD video streaming capabilities using a new Google codec at the forthcoming CES 2014 event.

Google's new codec – VP9 – is a royalty-free video codex, and created as an alternative to the H.265 video codec that is commonly used by hardware and software makers for the 4K video. The VP9 codex is supposed to make it easier to deliver HD content and speed up video streaming. VP9 is a follow-up to VP8, which Google unveiled in 2010

Francisco Varela, global director of platform partnerships at YouTube, claims the new codec will help the video sharing network provide high resolution at better bitrates, also cut down by half the data required to stream regular HD videos. Varela adds VP9 will help improve video delivery and reduce buffering.

YouTube will showcasing its 4K streaming capabilities at the booths of LG, Panasonic and Sony. Earlier this week, YouTube revealed a list of hardware partners that will utilising VP9 codec for the 4K technology. The list includes some key names such as ARM, Intel, Broadcom, Marvell, Samsung, Sharp and Toshiba.

Source: VentureBeat

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