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WhatsApp will sue people and businesses for violation of its Terms of Service.
WhatsApp wants to put an end to bulk messaging and spam on the platform.
The company is using unencrypted means to detect abuse including off-platform evidence.
Nobody likes being bombarded with bulk messages. And WhatsApp is taking measures to put an end to the nuisance. The company is considering ways to stop businesses and people from abusing the platform with automated messaging.
While WhatsApp offers a dedicated app for businesses and an API to integrate chatbots and communicate with customers more easily, the company said using the platform to send bulk messages is against its Terms of Service and is considered abuse.
WhatsApp messages are also end-to-end encrypted but despite that, WhatsApp has ways to identify abuse using unencrypted information like profile photos, date of creation of the account, user reports and more. The company claimed it has already taken down millions of abusive accounts from its platform.
Some still manage to get past WhatsApp’s AI for detecting abuse, so the company will now take legal action against anyone abusing its platform even if it discovers the information outside its platform.
By outside information, WhatsApp means “public claims from companies about their ability to use WhatsApp in ways that violate our Terms.” Companies engaged in abuse of the platform on or beyond December 7, 2019, will be taken to court.
In essence, WhatsApp will now actively look for people and businesses spamming on the platform, so we can all live a little easy.
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